BIG BEAR
Market Profile

Market Profile
Big Bear Lake/ Big Bear City
2005

Southern California adjacent, Big Bear’s largest asset is nature. The Big Bear Valley is surrounded by the San Bernardino National Forest at an elevation of seven thousand feet. The local businesses rely on tourism to generate dollars. In the Spring, Summer and Fall visitors use the lake and camp and hike in the surrounding forest. Skiing and snowboarding dominate winter tourism.

Total Population 22,703
Average Household Income 58,621
Employment Total 15,799

Household Size:
2 people in home 39%
1 person in home 25.6%
3 people in home 14.8%

Number of Homes 26,941
Median Home Value 302,166
Owner Occupied Homes 24%
Rental Homes 9.5%
Vaccant Homes 66.4%
Seasonal Use Homes 14,350

The ski resorts are the largest employers on the mountain. The service industry employs 41.2% of the population.
Retail 25.5
Government 23.3
Construction 11.4
Finance, Insurance and Real Estate 10.3%.